This Is Why We Play

Brief:  To produce 9 short documentary films which chronicled a social media led search for unique basketball talent and stories from the UK,  Spain and Germany, and to capture personal perspectives on the NBA, and raise brand awareness and engagement across Europe.


How:  Using intimate direct interviews,  cinematic filming techniques and local insight the team shot on location across Europe whilst simultaneously editing back in London to a tight schedule. The result was a marriage of high-end production values within a format which cut through social media for the target demographic.


With:  Richard Keith at Havas Media, Director, Sam Wrench and NBA Europe