Brief: To create a highly stylised visual with iconic graphics for the 2015 Billboard Awards. The screen was positioned directly behind Nick and the contend needed to frame him perfectly so on camera it would give the illusion of him being immersed in this retro arcade gaming world.
How: By creating a masculine Tron meets Miami vice environment which made Nick our leading man. With him standing atop a raked runway, our content was always moving into the distance and the horizon line was a natural extension of the staging.
With: The Squared Divison and Baz Halpin