X Factor

Bespoke Screen Content – Case Study

Cheryl Cole and her creative team chose Blink TV to produce the visuals for her stunning debut performance as a solo artist on X Factor. We worked closely with the Creative Director and Choreographer, Elizabeth Honan as well as X Factor lighting designer, Dave Davey to ensure everything was perfect for the high profile launch that was viewed by approximately 14.8 million people across the country. The creative concept was all about embracing the military references and colour palette of the promo video for the track, and taking advantage of the enormous LED set for the X Factor show.