Pokerstars
Advertising – Case Study
PokerStars is the official online gaming partner of the Rugby Football Union. In February 2010, PokerStars was looking to further leverage its involvement with England rugby by advertising new creative on the big screens at Twickenham Stadium, which are operated by Blink TV. As a result, Pokerstars was able to deliver its message during the RBS Six Nations international match between England and Ireland, reaching a captive, sell-out crowd 82,000 rugby fans.
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