Chivas

Advertising – Case Study

Chivas Regal is proud of its lineage and history as one of the world’s best selling blended Scotch whiskies and the market leader in Europe and Asia Pacific..

Chivas, which dates back to 1801, enjoyed the opportunity to promote and reinforce its brand to a targeted audience using the Blink TV screens during the 2009 autumn international rugby season at Twickenham.

The campaign ran to great success with rugby-themed creative that had strong appeal to the 82,000-strong Twickenham crowd.

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