T-Mobile
Advertising – Case Study
T Mobile filmed a ground-breaking ‘Life’s for Sharing’ ad in Trafalgar Square in central London. Hot on the heels of the dancing flash mob at Liverpool Street station, thousands of people attended Trafalgar Square to take part in the filming of the new T-Mobile ad – ‘Flash Mob Karaoke’. T Mobile identified Blink TV screens at live events as an interactive, innovative and targeted opportunity to showcase the popular creative. In their own words, T Mobile ‘couldn’t have hoped for a better reception and engagement of their ads from an audience.’
Festival punters enjoyed the interactive experience so much they filmed themselves singing along and uploaded the videos onto You Tube.
The well received campaign featured at the Isle of Wight Festival, T in the Park Festival and at the Capital Summertime Ball.
Client Case Studies
- Boots
- Chivas
- COI
- Coca-Cola
- Cadbury's
- Disney
- Dove
- Drink Aware
- Durex
- EFD
- Electronic Arts
- EMI
- Entertainment Film
- Epic Records
- Freederm
- Fox DVD
- Gaymers
- Guinness
- Impulse
- Jobsite
- Johnson & Johnson
- KFC
- Lionsgate
- Lynx
- MTV
- Panasonic
- Paramount
- Persil
- Play.com
- Pokerstars
- Polydor
- Pot Noodle
- RCA
- Red Bull
- Rockness
- Rockstar
- Sabai
- Samsung
- Sony
- Sony Ericsson
- Sure
- T-Mobile
- Universal Pictures
- Volvo
- Volkswagen