Johnson & Johnson
Advertising – Case Study
In summer 2009 Johnson & Johnson launched ‘Neutrogena Wave’. The new product marketing campaign ran across TV, magazines and online. In addition to traditional media, Johnson & Johnson worked with Blink TV and advertised Neutrogena Wave, endorsed by Vanessa Hudgens of High School Musical fame, on the big screens throughout Girls Aloud’s national arena tour. Blink TV also offered Johnson & Johnson the unique opportunity to conduct a survey of audience members as they left venues – with pleasing results … 22pc of respondents said they were familiar with the new Neutrogena product because of the advertising on the Blink TV big screens, a result second only TV advertising.
Blink TV is happy to discuss research opportunities for all potential live event campaigns.
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