Cadbury's

Advertising – Case Study

Cadbury, the nation’s favourite chocolate maker, embarked on an ambitious campaign to create the world’s biggest human joystick game at the Capital Jingle Bell Ball on December 5 and 6. Using the Blink TV big screens and arena PA sound system the game was introduced to familiarise the audience with the Cadbury Dairy Milk’s Eyebrow Ad Campaign.

It was a huge success, with 32,000 people taking part and resulting in a new Guinness World Record for the largest mass participation video game. Cadbury enjoyed brand integration in the programming prior to and during the show as well as running company branding on the event lanyards. Cadbury also provided Christmas joy to revelers as they left the event by sampling complimentary chocolate bars.

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