Impulse

Advertising – Case Study

To strengthen its relationship and connection with its consumers, Unilever has regularly used Blink for sampling for brands as diverse as Lynx and Pot Noodle. On a recent McFly tour, Impulse distributed 8000 product samples each night to fans. The brand understood that live music events deliver an excited, upbeat and receptive audience, and the tour therefore provided an ideal opportunity to place its product directly into the hands of a very tightly targeted audience. Unilever was delighted with the results achieved.

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