Volvo

Advertising – Case Study

Volvo was aware that it needed to change the perception of its brand with a younger audience. With the launch of the C30 Volvo fleet, for the first time it had the perfect opportunity to shift that perception.

Their agency, Mindshare, tasked Blink TV to come up with an experiential proposition. Using our program of summer music festivals, a chill-out zone was created where festival-goers could see the car, sit in it and just generally relax. During the day photos were taken and the best were turned into a 90-second spot cut to a suitable audio track which ran on the screens in the evening. Both client and agency were delighted with the results.

Client Case Studies

Back to Advertising