Advertising

Blink TV is the world’s leading big screen entertainment business. We operate predominantly in the live music and concert touring business, providing video equipment including giant screens for which we own the media rights.

We work with some of the biggest names in the business; like Beyonce, The Red Hot Chili Peppers, Madonna, The Rolling Stones, David Bowie, Genesis, Britney Spears, Phil Collins, Pink, Mariah Carey, American Idol, Robbie Williams, Kylie Minogue and many more.

For advertisers, Blink TV is about a combination of targeting, impact and environment. Few things define people as well as live music, and the Blink screens provide clients with an opportunity to tap into that unique mindset of the audience and put their brand into the same space.

And we count many of the world’s biggest brands amongst our clients. Coca-Cola, Microsoft, Ford, Bacardi, Unilever, Budweiser, Nike, British Airways, the BBC, 20th C Fox, Disney, Virgin, IBM and hundreds of others have recognised the power of our proposition.

Our screens are an integral part of the events we are involved with both as an entertainment platform for the audience and a medium for advertisers. And with more than 500 shows a year on our schedule, we provide a unique opportunity to engage with large numbers of consumers at their place of entertainment.

We produce bespoke programming for each show which is tailored to the known interests of the audience and created specifically for big screen presentation. Normally, these are positioned to the left and right of the stage for maximum visibility and we use them from the time the doors open through to just before the headline act comes on stage.

Our programming is an eclectic mix of editorial – such as sport, fashion, animation, music, short films and street culture – and interactivity. It’s all cut to music and we put the audio through the band’s sound system for maximum impact.

Within each programme, time is allocated to advertising breaks enabling brands to position themselves squarely in front of the audience.